This means, if your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.
Content from the “Text” field is placed below video.Ĭonsider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action. Note, for videos under 9:16: colored gradient bars are rendered above and below. Recommended ratio in Clipchamp: 9:16 (full portrait). Video Length: 1 to 15 seconds (users can skip /dismiss ads)įacebook recommends a minimum of 500p in width and height. Ads can appear in between user’s stories.
‘Facebook Stories’ are videos are full screen vertical videos that appear at the top of the feed. Here’s an example Marketplace video template, perfect for a fitness company! Note, Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3.
Recommended ratio in Clipchamp: 1:1 (Square). ‘Facebook Marketplace Videos’ show up as a sponsored post within the Facebook Marketplace (a platform for users to buy and sell products).
Here’s an example In-Stream video template made with Clipchamp, perfect for a restaurant or food ad ! Recommended ratio in Clipchamp: 16:9 (widescreen). Video Sound: Optional, but strongly recommended ‘In-stream videos’ are 5-15 second video ads, displayed mid-roll in videos from familiar publishers and digital-first creators that tailor their content to Facebook audiences. This example Instant Article videos templates is the perfect video to promote your next valentines day sale when love is in the air! Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.įacebook recommends to Upload the highest resolution video available that meets file size and ratio limits. Recommended ratio in Clipchamp: 1:1 (square). Note vertical videos may be masked to a ratio of 1:1. The accepted aspect ratios are 16:9 (widescreen), 1:1 (square) 4:5 (vertical), 2:3 (vertical), or 9:16 (full portrait). Instant Article Video DimensionsĬan be either in Landscape, Portrait or Square. People from your audience will see your ad when they read these articles. Publishers can choose to place ads within their instant articles. ‘Facebook Instant Articles’ are mobile optimised, fast-loading, interactive articles published on Facebook. Here’s an example Facebook feed video template you can easily customize with a personal message.įacebook collection video template 4. Recommended video formats: MP4, MOV (Clipchamp always exports in MP4, but you can convert your non-compatible videos with the Clipchamp Video Converter.)įacebook feed videos are great for longer content.
You can also download Facebook videos with original quality.
Recommended export size in Clipchamp: 1080p resolutionįacebook recommends to Upload the highest resolution video available that meets file size and ratio limits. Square videos don’t take up as much room as portrait videos and look nice on both mobile and desktop. Recommended ratio in Clipchamp: 1:1 (square) or 16:9 (widescreen). Note full portrait videos may be masked to 2:3 (black bars at the top and bottom) on mobile. Facebook Feed Video Best Practicesįacebook feed videos can be either in Landscape, Portrait or Square. For example, when users search your brand name on Facebook or Google, they will come across your profile which should be filled with content that showcases your business or product, and what better way to quickly get the point across than an engaging video! The users coming to your profile from a direct search are more likely to watch your videos for longer as they are coming with the intention to find out more about you. These videos get less organic reach and engagement compared to paid ads, but are still necessary. ‘ Facebook feed videos‘ are videos that are posted to your profile, which can then show up in your friends or fans news feeds and be shared.